Monday 26 September 2016

Brand; the Identity of a Business

The most important asset of an organization is its human capital. Two organizations in the same industry and of same size can have everything in common. Same technologies, same targets but their basic differentiation point can be their human capital. It is only the employees that come up with strategies that will help the business in winning. Another important asset of an organization is ones that become its identity. In this age of competitiveness and technology it is imperative for all businesses to be first among driving change and gaining the competitive edge. Brand name, patents and trademarks are such assets that provide this image and recognition.
Several industries like cosmetics mainly work on the basis of brand name and the reputation that it has so far earned and maintained. So when a business decides to open a branch in a new location (country or state), protection of intellectual property is among the first things that they should do.  At Global Integrated Services, we offer help with copyrights registration in UAE. we also help starting in formation of company in UAE. Trademarks, patents, copyrights and brand name or symbol come under the banner of intellectual properties. And in order for an organization to save its identity they should always apply for registration of these intellectual properties and obtain licenses. Our firm has several contacts with in related departments which makes it easier for us to obtain these licenses for our clients within limited time. Thus save them from the hassle from going from one place to another in pursuit of these documents.

We also offer start ups assistance in formation of their business plans. There are several striving entrepreneurs with an idea that is innovative and promising. But they lack the structure and details of a business plan. As a management consultancy firm we help them with the structuring of a business plan to ensure the initiation of a profitable business.

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