Thursday 6 October 2016

The Fast Moving Inclination towards Branding

Almost all businesses in the world have one asset that they want to protect on any and every cost.  Whenever there is a talk about business, everything is measured in money and profit & loss. But some assets to organizations are beyond the measurement of money. These can be the identity and recognition points for an organization. We normally know them as the brand. It can be a name, sign, symbol or a combination of them designed to be the identity of a single product or a product range. In this tough competition era, having the best product or coming up with a generic product is not enough. People recognize the products by their brand names, the images these brand forms and the people who are likely to be associated with it. Therefore organizations now take strict measures to protect and nourish these brands and save them from infringement and violation.
The trend of business expansion is on all times high. Businesses and their heads are not contended with being the best in one area or industry. They want to capture new potential markets, both in terms of product diversity and customer diversification. That has led them to exploring new locations that will suit the demographic and psycho graphic segmentation of their targeted consumer base.
Dubai is among the many best locations that have slowly developed them towards the best. And hence, businesses are either moving or branching themselves out to Dubai. At Global Integrated Services, we help different multi-nationals to achieve that by helping with business set up issues in Dubai and U.A.E. We also provide assistance with copyrights registration in UAE. This consultancy firm basically extends its service towards total protection of intellectual properties in Dubai. The period of protection varies for all copyrights, trademarks & patents.  The law in U.A.E & in Dubai promotes the protection of all kinds of intellectual properties. So they can be saved from infringement and violation.

1 comment:

  1. http://gisuae.com/wp/2016/10/06/business-expansion-fashion-or-fad/

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